Social Media Strategy
For over 10 years Annie has been supporting her clients to develop social media strategies that are measureable and align with clear business objectives. If you need help with understanding audience behaviour, defining key messages, creative content ideas and content planning, measurement and reporting, or deciding where to invest time and budget then get in touch.
Here are examples of social media services which might fit your needs.
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- Social Media Strategy – strategic ideas, content planning and identifying a measureable plan of action
- Social Media Reviews – a fresh pair of eyes to review activity and highlight opportunities. This can include a competitor analysis.
- Campaign Development – designing a social media campaign that integrates with your wider business development strategy
- Group Training – upskill your in-house team and increase confidence with virtual or face to face social media training
Larger organisations often need support restructuring a digital footprint that’s gone rogue. Whatever your challenge, having a chat is a good place to start.
Training Workshops
Annie delivers social media training and marketing workshops which are tailored to clients’ needs. The bespoke workshops are designed for in-house teams and are task-led to improve practical skills and boost confidence. Annie has worked with national sports governing bodies, the Law Society of Scotland, the NHS, leisure trusts and local councils, charities and smaller family owned businesses.
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Clients complete a questionnaire which Annie uses to create a bespoke training session with insight that can be quickly put into practice.
Jargon-free, educational and fun, the workshops are interactive. Below are popular topics for half or full day workshops.
- Creative Communications
- Social Media Strategy
- Reputation Management
- How to Write Blogs That People Actually Want To Read
- Basic LinkedIn Training
- Say What? Creating Clear and Persuasive Messaging
- Developing A Social Media Campaign
Get in touch to enquire about face to face or virtual training workshops.
Marketing & Comms Partner
Annie often enjoys longer term working relationships with clients, particularly SMEs who may need an outsider’s perspective, a specific skill, or an extra pair of hands for marketing campaigns and communications projects.
Perhaps your business or charity doesn’t have a dedicated marketing person and you need an experienced marketer to help you launch a new product or service? Maybe you need support communicating a tricky process of change to customers, colleagues or shareholders?
Annie can support your business by:
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- writing copy for newsletters and brochures
- writing advertorial for print or online media campaigns
- clarifying key messages for internal and external communications
- evaluating campaigns
- competitor analysis
- content planning for a product or new service launch
Say hello if you’d like to have a chat about working together.